From not being able to pay his school fees in 2006 to building an e-commerce business with a revenue of $4.5mn in 2021, Nishkarsh’s story of hope and resilience could inspire millions of kids coming from the lower income families in India where start-ups are only meant for the affluents.

“Offline or online, it takes the same grit, determination and hard work to be successful”, says Nishkarsh Sharma, a Delhi based e-commerce entrepreneur and coach who is helping 1000s ambitious men and women find success online.
From not being able to pay his school fees in 2006 to building an e-commerce business with a revenue of $4.5mn in 2021, Nishkarsh’s story of hope and resilience could inspire millions of kids coming from the lower income families in India where start-ups are only meant for the affluents.
Many of us want to go on a trip without having a second thought, without seeking permissions from others to live our own lives. Basically, we want to be our own bosses. But how do we do that? All our life we have been taught not to take risks, to study hard and get a government job. But there are some who are born to be the round pegs in the square holes, the misfits, the troublemakers, for they are supposed to change the world- for themselves and for others. In the 21st century, they are known as Entrepreneurs because they push the society harder towards a better change.
A similar change into our herd mentality is being introduced by Nishkarsh’s Digital Dukaandaar in the hearts of those who dare to think beyond their 9to5 jobs but aren’t ready to undergo the trial and testing methods needed to be successful.
Founded by Nishkarsh Sharma, Srijan Bhardwaj and Sidhant Jhunjhunwala in 2018, Digital Dukaandaar is an education startup that helps people build profitable e-commerce businesses. Digital Dukaandaar runs various programs and mastermind events to teach the art of running online stores to its followers. Their 5-day E-com Freedom Challenge helps people build their stores and go live with their first ad campaign within 5 days while the signature training program, The Digital Dukaandaar Program, helps people start, grow and scale their e-com businesses.
Team Digital Dukaandaar has mentored over 12,000 people in the last 2.5 years and has received over 2500+ 5-star reviews. The Digital Dukaandaar Program itself has alone generated over a million dollars for their clients.
How Nishkarsh & His Team Became Successful: Story from Behind the Screens
After trying hands on a number of businesses including blogging, freelancing, video editing & animation, success came their way with the Print on Demand t-shirt dropshipping business. It was 2017 when the Print on Demand business and dropshipping was booming across the globe. They started with $12,000 USD as an investment into the business where $10k went into learning the process from a mentor and the remaining $2k for advertisement. But this $2k didn’t last long and they were about to give up when their mentor asked them to try again with selling t-shirts in foreign markets. They somehow arranged 200-300 USD and tried again, only this time the t-shirt business worked and worked really well. Within one month they crossed 6 figure numbers (in USD) and it kept growing every month. The rest is the bit-by-bit journey towards achieving the seemingly impossible $4.5mn USD.
This event in Nishkarsh’s life not only helped him live his dreams but also inspired him to teach others what he learnt from his numerous failures followed by one BIG SUCCESS.
What’s Print on Demand & Dropshipping?
Print on Demand and Dropshipping work hand in hand. Print on Demand uses dropshipping models to cut down inventory and management costs. Print on demand is a business model where your supplier customizes products with your designs to sell them on a per-order basis under your brand.
On the other hand, dropshipping helps you in sending the order directly from your vendor to your customer. You don’t have to handle the delivery and can focus more on enhancing your customer’s experience.
This means that you don’t have to pay unless an order is placed by your customer and you don’t need to deal with the hassles of delivery. Hence, cost-effective and more efficient than managing an inventory, packing and doing your own delivery.
Print on Demand using the dropshipping model has worked for Nishkarsh and his team and can work for you too. They have tried and tested these methods over years and that is what they offer in their Digital Dukaandaar course.
Digital Dukaandaar’s Co-founder, Nishkarsh said, “E-commerce business is more about generating sales, i.e. reaching potential customers and less about a mind-blowing idea. Reaching out to the right audience is the key to your store’s success. There are a variety of ways to find your audience but not all are as meticulous and cost-effective as online marketing.”
He further adds, “Platforms like Facebook and Google are using advanced algorithms to learn customer’s purchasing patterns and create user-centric ads for their viewers. This means that online advertising would be more effective in the days to come which would bring more money for businesses from sales and in turn generate more revenue for such ad platforms. Hence, a win-win for both.”
Other than running his own e-commerce store, the success of his mentoring start-up in the first two and a half years explains a lot about the confidence their Dukaandaars have in him. If you wish to read the success stories of those who followed him, visit Nishkarsh’s podcast or website and see their course or results for yourself.